004 and GMM start distribution offensive for IP radio receivers

Unterföhring/Aschaffenburg, 6th of August 2007 - 004 Beratungs- und Dienstleistungs GmbH and GMM Gesellschaft für Medien Marketing mbH have arranged a wide cooperation in the fields of distribution and marketing. After the successful cooperation in the sales of DRM/DAB radios, these two companies are now focusing on the newest trend in the radio segment: receivers for web radio programs.

The IP radio receivers are to be promoted on radio stations' web sites all over Germany in conjunction with an on air campaign. While GMM is establishing contact with the radio stations, 004 is organizing the logistic handling of the sales.

Robert Hein, COO of 004 GmbH: "It's incredible how the sale of web radio receivers has increased in the past few months. As a result, radio is enjoying a real renaissance. What is also amazing is the quality of the devices. They not only produce an excellent sound, but also look really chic."

Herbert F. Schnaudt, COO of GMM Gesellschaft für Medien Marketing, expects an interesting business for all parties, too: "I see here the opportunity for radio stations to place emphasis on digitalization, to draw to their side the normal commercial margins of alternative proceeds and to make an impression on the listener as an innovative medium."

The first arrangements have already been made and the official start of the wide-ranging sale of the Internet radio receivers is after the IFA in autumn.

Moreover, 004 and GMM have agreed to cooperate in other fields, too. According to the partners, the two companies obviously complement one another.