1. FC Köln: In Store Ordering
Since December 2017 the new fanshop at Cologne main station combines the shopping experience of personal advice and fitting of clothes with the possibilities of online shopping. Via a terminal in the store customers can order from the online shop and let the order be shipped to their home or to the store. The order can be paid directly in store.
With the in store ordering the FC continues to expand his digitalization strategy and relies on his long-standing partner 004 for the technical implementation. The functionality shall soon be available in the other five fanshops.